Hello! My name is Ruby van den Broek and I am a UX & Product Designer from Utrecht. My work is known for its human-centered approach, ensuring intuitive, accessible and user-friendly designs all the time. I am a team player with strong communication skills and a positive mindset, I see opportunities everywhere and I love pioneering and learning new things.
As a Product/UX Designer with over 6 years of experience, I design digital products for a variety of clients, always in collaboration with developers, product owners, and analysts. This includes responsive UX/UI designs, prototypes, and design systems for SaaS solutions, web applications, apps, and websites.
As a Creative Designer for Instock, I was responsible for all design work. This included creating designs for campaigns against food waste and maintaining the website.
I graduated at Instock with a branding project for their very first craft beer 'Pieper Bier', sustainably made from potato waste.
Tijdens en na mijn studie heb ik gewerkt als freelance designer, voor o.a. gedaan voor The Green Rebel, Verspilling is Verrukkelijk (initiatief van MVO Nederland) en Velux via Hettestpanel.nl.
Developing prototypes for the Danish start-up Relesys, who makes an HR app for companies.
Visual Design internship.
